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What if game spending felt more justifiable?

Most in-game spending is purely consumptive.
I’m exploring system-level approaches where a portion of that value persists without disrupting existing monetization models.

A different approach to game economies

Game economies are highly optimized for engagement but still almost entirely consumptive.

That creates friction: for players, for spend, and increasingly for long-term trust.

I’m focused on approaches that align player incentives, platform economics, and partner value at the system level.

Start a conversation:

If you’re thinking about similar problems or building in this space, I’d be interested to compare notes.

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